Seedtag research chief Shari Munoz on measurement, audience strategy and contextual ads

Shari Munoz, Head of Research and Measurement at Seedtag and founder of MAYAN Insights Consulting, is highlighted for work that blends analytics, audience strategy and neuro-contextual intelligence in advertising. Her profile points to growing pressure on ad teams to measure faster and more precisely as AI and digital transformation reshape media. Why it matters: - Shari Munoz’s work sits in a fast-changing part of advertising: measurement, audience strategy and contextual intelligence. - Her role reflects a broader shift toward data-driven advertising systems that can prove performance and adapt to new media formats. - Seedtag’s focus on neuro-contextual advertising points to an industry push to connect ad effectiveness with both audience behavior and cognitive response. What happened: - Influential Women featured Shari Munoz, Head of Research and Measurement at Seedtag and founder and managing director of MAYAN Insights Consulting, Inc. - The profile highlighted Munoz’s more than 15 years in insights and analytics across custom research, multicultural research, measurement and audience strategy. - Munoz leads campaign effectiveness work at Seedtag aimed at improving client outcomes through advanced measurement frameworks and data-informed insights. - The profile also noted that Munoz returned to the ad tech sector in 2025. - Her neuro-contextual advertising work has been featured at Advertising Week and is slated for presentation at Cannes. - The profile included a link to Shari Munoz’s Influential Women page . The details: - Munoz previously served as senior vice president of audience strategy at Publicis Groupe. - At Publicis Groupe, she worked with media, strategy and creative teams on audience-centric frameworks for global clients. - Her career began with an academic path in medical microbiology before she moved into market research and then advertising research. - During her MBA studies, Munoz worked with pharmaceutical clients including Johnson & Johnson and Pfizer, plus brands in consumer packaged goods, travel and financial services. - She now leads research and measurement for a contextual advertising organization. - Munoz also founded MAYAN Insights Consulting, Inc. to help organizations build research frameworks, improve measurement systems and strengthen insight capabilities. - She is a member of CHIEF, a private network for women executive leaders. - Munoz also studied coursework at New York University after completing her MBA. Between the lines: - Munoz’s career path shows how ad measurement leadership increasingly pulls from science, behavioral research and technology. - Her emphasis on multidisciplinary learning suggests that advertising teams are looking beyond the industry for better problem-solving models. - The profile frames resilience and adaptability as essential skills after the COVID-19 disruption, when she managed a smaller team while maintaining output and caring for three children in remote learning. - Her return to ad tech in 2025 signals confidence that the sector’s rapid innovation can create new measurement standards. - The profile’s focus on neuro-contextual intelligence suggests marketers are seeking more sophisticated ways to understand attention and response, not just exposure. What’s next: - Munoz’s contextual advertising and neuro-contextual work is expected to reach a broader audience through upcoming Cannes presentation activity. - Her consulting practice is likely to continue supporting companies that want stronger audience insights and measurement systems. - Seedtag’s research and measurement efforts will likely remain centered on proving advertising effectiveness in a more complex digital ecosystem. The bottom line: - Shari Munoz is positioned as part of the next wave of ad measurement leaders: part scientist, part strategist, part technologist.