CO2Lift gathers beauty leaders for invitation-only event in New York

CO2Lift will host THE ROOM on Aug. 17 at Paros Tribeca in New York City, bringing founders, executives, media and creators together for an intimate dinner and live panel on where beauty is headed next. The invitation-only event is designed to spark cross-industry conversation at a time when beauty, wellness, longevity and culture are increasingly intertwined.

Why it matters: - THE ROOM is built to connect people who shape beauty from different angles, from founders and physicians to editors, retailers and creators. - The event reflects how beauty now overlaps with wellness, longevity, media, entertainment and culture. - CO2Lift is using the gathering to position science-driven skincare at the center of that broader conversation.

What happened: - CO2Lift will present THE ROOM on Aug. 17 at Paros Tribeca in New York City. - The event is invitation-only and centers on an intimate dinner followed by a live conversation. - The guest list includes leaders across beauty, entrepreneurship, media, aesthetics, retail, entertainment and influence. - The evening is designed around assigned seating and a curated format rather than a traditional conference setup.

The details: - The panel will feature Lana Kerr, founder and CEO of CO2Lift and Lumisque. - JuE Wong, CEO of Performance Beauty Group, will join the discussion. - Carrie Gross, co-founder and chief creative officer of Dr. Dennis Gross Skincare, is also on the panel. - Julia Haart, entrepreneur, designer, bestselling author and executive producer of Netflix’s My Unorthodox Life, rounds out the lineup. - Dr. Heather Brennan will moderate the conversation. - Nina Lato, senior vice president of global marketing and retail, will host THE ROOM. - The discussion will cover shifts in beauty and wellness, changing consumer views on aging, influence and authority, and what it takes to stay relevant in a fast-moving market. - CO2Lift says the event is meant to feel more like an industry salon and private dinner than a conference. - The brand’s broader portfolio focuses on topical carboxytherapy, skin health, rejuvenation and recovery. - CO2Lift’s products and services span professional aesthetics, intimate wellness and consumer skincare. - The company is founded by Lana Kerr under Lumisque. - An Instagram page for the event is available here.

Between the lines: - THE ROOM signals a growing belief in beauty that business relationships deepen when people move beyond panels and networking lines. - The partner list shows how the industry increasingly blends skincare, biotechnology, fashion, hospitality and legal support around a single event. - The guest mix suggests the most relevant beauty conversations now happen at the intersection of product, culture and influence.

What's next: - The live conversation will take place on Aug. 17. - CO2Lift and its partners are positioning the event as a space where future beauty ideas and relationships can start. - The company is framing the evening as one moment in an ongoing shift in how the industry defines authority and relevance.

The bottom line: - THE ROOM is an invitation-only beauty event, but the broader message is public: the next phase of beauty will likely be shaped by cross-industry collaboration, not isolated expertise.